Visual style principles

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X

The visual style is based on the multiplication of the letter "X", which forms an imaginary crossroads of ideas and technological innovation.

This intersection divides the area into segments of varying colour intensity intertwines the visual style in the form of background transitions, light and dark. The centre of the transition is always in the centre of the format, and the degree of zoom in/out of this transition is specified on the following pages.

Logo placement

The logo is placed in white on the vertical and horizontal centre of the dark of the background area, thus forming a whole for use on the back of the business card, compliments, work pad, etc.

The logo should not extend outside the space marked 'X' unless required by the application otherwise.

Principle of working with the underlying image (horizontal)

Height of the edge triangles sections are at least 1/3 of the total height of the area, not less than (X).

The ideal size of the boundary triangular sections.

The underlying transition is too far apart, the boundary triangular segments are are too large in relation to the whole area.

Podkladový přechod je příliš oddálený,
okrajové trojúhelníkové výseče jsou
mimo záběr.

Principle of working with the underlying image (horizontal)

Height of the edge triangles of the triangular segments is too small in the sample.

Example of a suitably aligned underlying of the ground (see the first image). Centre axis may be on the right or left side.

Example of a suitably aligned substrate for the reason you can see in the first image. Centre axis may be on the right or left side.

Background image

Dark and light background download