Colors

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Main colors

Colour is one of the basic elements of a unified visual style and is an essential element of communication. Adherence to colour makes it easier to identify the company across all corporate materials.

Black
HEX
#000000
RGB0 / 0 / 0
CMYK0-0-0-100
Pantone CProcess Black C
Pantone UProcess Black U
RAL9005
3M Scotchcal30-120
White
HEX
#FFFFFF
RGB255 / 255 / 255
CMYK0-0-0-0
Pantone CN/A
Pantone UN/A
RAL9011
3M Scotchcal100-10

Secondary colors

In exceptional cases, it is possible to use a complementary green colour (e.g. in the web environment, in accessories such as a rubber band on a work pad, etc.).

Gray

#e0e0e0

Lime Green

#4dd632

Color palette

In the case of displaying, making a 3D model, plotting of graphics in foil, etc. is suitable to follow the defined numerical values in the swatches.

RGB 0 / 0 / 0

#000000

RGB 25 / 25 / 25

#191919

RGB 32 / 32 / 32

#202020

RGB 40 / 40 / 40

#282828

RGB 48 / 48 / 48

#303030

Dark background transition.

RGB 224 / 224 / 224

#e0e0e0

RGB 230 / 230 / 230

#e6e6e6

Info 20

#ededed

RGB 243 / 243 / 243

#f3f3f3

RGB 247 / 247 / 247

#f7f7f7

Light background transition.

Light background transition (front of business card, front of compliments).
Pantone® Cool Gray 1 U (%)

Dark background transition (back of business card, back of compliments, working envelope A5 pad).
CMYK 0 / 0 / 0 / 100 (%)

Color modes

Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.

Color mode 
What is it?
Example
Usage
HEXRGB equivalent (hexadecimal) #000000
WEBHTMLCSS
RGBColor space for screens rgb(100, 100, 100)
WEBHTMLCSS
CMYK
Color space for print
10-10-10-10
PRINT
Pantone
Direct colors for printing
1100 C
PRINT

Choosing color mode

Suitable logo color mode:
RGB logo
CMYK logo
Pantone logo
The logo will be on the screen (web, mobile, presentation…)


The logo will be printed (business card, leaflet…)